Seth, you freak me out sometimes.

Today’s a typical day as days go lately. I’m sitting at my dining room table/desk, working. I guess today is a pretty good day because I  just made a foreseeable move forward. Progress is in sight. Small but sure.

I click to open another tab in my browser absent-mindedly thinking it’s time to check my email. After casually deleting a few spam emails, I check to see what Seth Godin has sent me today. This is what I find:

A Value Creation Checklist

This project you’re working on, the new business or offering, what sort of value does it create?

Who is it for? What mindset and worldview and situation?
Is it paid for by organizations or individuals?
Does it solve a new problem or is it another/better solution to an old problem?
Will a few users pay a lot, or will a lot of users pay a little?

Do the people you seek to serve know that they have the problem you can solve for them?

Are you leveraging an asset that others don’t have?
Are you hiring talent and reselling it at a profit?
Are you combining the previously uncombined in a way that’s hard to duplicate?
Are you building technology that will create its own inertia, disrupting existing value chains and improving as it goes?
Are you doing something that other can’t do, or won’t do, and will that continue?

See Seth Godin’s Blog to read the full post.

So, as the title of this post suggests. Seth, you freak me out sometimes with the uncanny accuracy and wisdom of your blog topics.

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