People don’t know that they don’t know.
Think about that for a minute.
People are completely unaware of the fact that they lack information, expertise, insight. They are unable to understand that they don’t see the bigger picture. That there is a bigger picture, an alternative way or more to it.
People make decisions based on their knowledge and self-evaluated expertise.
If people don’t know that they don’t know, then most people are operating from a place of misinformation. A false feeling of having expertise. A mindset that is lacking all of the facts.
And they don’t even know it.
Note: This post is based on scientific evidence now called The Dunning-Kruger framework.