Yes, I admit it, I’m becoming a bit of a devil’s advocate these days when it comes to stuff online. In particular, people and activities that I am involved with and see during my online work.
A lot of questions or inconsistencies about the integrity of how some people conduct their work, practices, and systems have been coming up. If there’s one thing I can’t stand is phoney, false, spammy, or dishonest stuff. It drives me nuts.
A lot of people, myself included, work very hard to do things properly, not cheat, and be open, honest and caring in our business. I merely expect that everyone is held to the same standard.
I first started to talk about the integrity of social media marketing in my post, Are Influencers Really Influencing Anything? But today I want to quickly talk about engagement.
If you are involved in social media marketing at any level, you will be very aware of the copious amounts of data, advice, articles, and chatter saying that engagement is the cornerstone of successful social media marketing. In other words, everyone needs to connect and engage with their audience, followers, and customers.
This practice makes perfect sense. If you had a brick and mortar store you wouldn’t ignore the people who walked in, would you? Do you turn away as you pass your neighbour, or the guy or owns the business next door? No, of course not. It’s important to have good relationships with your community.
And this is where the problem or my questions start to arise.
Some people, social media marketers in particular, including so-called experts, have either become or have always been silent. I’ll even go so far as to say that they’re snobs.
They don’t offer a peep or grunt of appreciation no matter how much support you demonstrate. The support I’m talking about can include, following, liking and sharing content, special mentions, sending them polite or helpful messages and more.
A few of them used to be friendly, and gracious, but not anymore. Other marketers never were friendly or approachable.
Is this not a double standard and hypocritical? They’re telling everyone, engage, engage, engage, but they aren’t themselves.
It’s not because they’re too busy because I still enjoy excellent reciprocal relationships with other very busy social media marketing people.
I don’t have the answer. But admittedly, I’m sure, at least unconsciously, it will negatively affect my desire to continue to show support for some marketers and other people. That’s just the way life works, right?
What about you, have you noticed a change?