Digital Marketing for People by People
When you’re starting out, and you’re creating your business’s brand, you may be overwhelmed by the decisions required to develop your brand. Decisions that will make you stand out from the rest. Choices that will drive your brand’s success. What are “your” colours? What would be a cool Logo? What should your tagline be? But first, … Read more
In my uptown Toronto neighbourhood, the prevalent type of business to open in recent years is a cafe. Almost every time I go for a walk, there’s another new cafe. The offerings are very similar, gourmet coffee, fresh baked goods, and assorted take-out, gourmet, foods. Also, every time I go for a walk one or … Read more
If you have a blog, SEO (Search Engine Optimization) is a priority, and you may be spending a lot of time trying to stay on top of all the requirements for good SEO. But, did you know that you/your brand are the new SEO? Let me explain. Currently, BackLinko’s article on Google’s 200 Ranking Factors, … Read more
In 2018 the WordPress dot Com community stopped hosting any community blogging challenges. Many people who participated in these challenges appreciated the community atmosphere that they encouraged and were sad to see them end. However, a somewhat concerning development from the related change has come to my attention. This development affects everyone who either blogs on WordPress … Read more
There’s a lot of information, and you could even say pressure online about the importance of knowing your niche. The consensus is that if you don’t know your specific niche how can you target your appropriate customer. This advice is sound, but it can be very hard sometimes to know your specific niche, especially if … Read more
Yes, it’s true, details are important, especially in some circumstances. What do I mean by that? Keep reading. There’s a new Sushi Restaurant in my neighbourhood. One of a few new small niche restaurants that have opened recently. When you walk past this one, everything looks comfortable and inviting. The large open front window shows … Read more
Everyone has been there. Someone new follows you on social media, you follow them back, and BAM the DM arrives with a link and message. This kind of situation proves that who you follow on social media does matter. Apart from this type of behaviour being annoying it also puzzles me. Most times the … Read more
I have a small blog that I use for creative purposes only. I never promoted the blog, and I write under a pen name. I’ve also never looked at the stats for that blog or tried to follow any SEO practices. But recently when I signed onto the dashboard, I decided to take a look … Read more