They Don't Know It

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People are completely unaware of the fact that they lack information, expertise, insight. They are unable to understand that they don’t see the bigger picture. That there is a bigger picture, an alternative way or more to it. This psychological fact is called The Dunning-Kruger framework.

Are Some Marketing Influencers Fake?

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Not long ago a couple of the latest lists of so-called, social media and marketing “Influencers” were published. Congratulations to all of the deserving influencers. These latest lists looked quite impressive because the authors had included backup information about the process and criteria used to create these bills of influence. Because there were data and calculations listed … Read more