Digital Marketing for People by People
Refunds can be a scary thing for small businesses. Offering guarantees and refunds can sometimes mean that a small business has a day of negative revenue or sales. But we need to rethink refunds and look at how they can actually positively affect our businesses. Not long ago, I signed up for a paid subscription … Read more
For so many reasons, all of us, both as business people and from a personal perspective, need to find the best ways to secure our online privacy. Because internet privacy and security are, in reality, a contradiction. There’s no such thing. And with data privacy breaches coming to light almost weekly, everyone needs to … Read more
When creating written content, SEO experts all agree that we need to create complete content. Our content should offer all information relative to the topic and or the keyword(s). But perhaps we need to keep in mind the full content conundrum, or problem. Rand Fishkin talked about complete or comprehensive content during a Moz White … Read more
Dear Restaurant Owner, I visited your restaurant the other evening. I’ve been meaning to drop by for a while, your bright and inviting sign has beckoned me each morning as I take my morning walk. So, with my date in tow, we decided to end the speculation and drop in finally. We were happy that … Read more
In my uptown Toronto neighbourhood, the prevalent type of business to open in recent years is a cafe. Almost every time I go for a walk, there’s another new cafe. The offerings are very similar, gourmet coffee, fresh baked goods, and assorted take-out, gourmet, foods. Also, every time I go for a walk one or … Read more