Knowing Your Niche.

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There’s a lot of information, and you could even say pressure online about the importance of knowing your niche. The consensus is that if you don’t know your specific niche how can you target your appropriate customer. This advice is sound, but it can be very hard sometimes to know your specific niche, especially if … Read more

Details Are Important.

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Yes, it’s true, details are important, especially in some circumstances. What do I mean by that? Keep reading. There’s a new Sushi Restaurant in my neighbourhood. One of a few new small niche restaurants that have opened recently. When you walk past this one, everything looks comfortable and inviting. The large open front window shows … Read more

Corrupt Influencer Marketing; The Debate Continues.

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The topic of corrupt influencer marketing has become a heated subject. I’ve written about this topic myself in the past. Mark Schaefer recently wrote a post about corrupt influencer marketing. As usual, in Mark’s article, he offered an insightful perspective on this hot topic. Here’s a snippet. “In an article in the Wall Street Journal, (Unilever … Read more