The problem with proven

nothing proven in marketing except change

The word, proven, is vastly overused in marketing. Perhaps it should be officially banned. As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing. What worked yesterday or today probably won’t work tomorrow. Right? This circumstance can be frustrating … Read more

Don’t panic! The new data laws and hidden social media vanity metrics are a good thing

Change tends to freak people out, and marketers are no exception. The outcry from the implementation of the GDPR is getting even louder as other new privacy standards like the new California Digital Privacy Law, and the European Copyright laws come into effect. On top of that social media platforms are now suggesting and making … Read more

Your Next Client Might Have Been That Person You Didn’t Follow.

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It always feels great when someone you respect and is in the same business as you, follows you back on social media. This kind of reciprocated following feels like you’re rocking your social media strategy. Right? But wait, it’s not that simple. In fact, your next client or customer might have been that person(s) you didn’t follow because … Read more

The GDPR And Net Neutrality Are Good Things. Here’s why.

I fully support the GDPR and net neutrality. I think that we need to fight and do whatever it takes to preserve and expand on everyone’s rights, privacy, and ability to express themselves without being pressured to create “loud” messages for the sake of getting more noise, attention or so-called success. Both the GDPR and net neutrality … Read more

Survey Results: What People Think About Facebook And Social Media.

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The results are in from our survey asking you what your thoughts were in regards to Facebook and in particular the recent changes. Also, what is your favourite social media platform? First, thank you to everyone who participated. Your involvement is very much appreciated. I’d like to go over some background information about the survey … Read more

Instagram Just Got A Lot Easier With New Dimensions!

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Great news, I think so anyway. Instagram is now no longer constricted by square only images. They have opened up their image dimensions to now include landscape AND portrait sizes! What a relief, no more making specialty sized images for just one platform. Yeah, I’m lazy that way. Here, from Dustn.TV is an updated infographic with … Read more