In my uptown Toronto neighbourhood, the prevalent type of business to open in recent years is a cafe.
Almost every time I go for a walk, there’s another new cafe.
The offerings are very similar, gourmet coffee, fresh baked goods, and assorted take-out, gourmet, foods.
Also, every time I go for a walk one or more of these new cafe’s has closed down.
But, there’s one exception to this open-close cycle of cafes.
Near the corner of my street is a bright and always busy cafe. They offer a similar assortment of gourmet coffee, fresh baked goods, and various take-out, gourmet, foods.
This particular cafe also looks somewhat similar to all the others that have failed.
But there’s one difference. A seemingly small but huge difference.
This cafe stays open approximately two hours later than all the other cafes ever did.
Their bright lights beam out invitingly at just the right time of day — those few hours around twilight when tired commuters are coming home from work.
The convenience of having somewhere to stop on your way home, late in the day, to grab something for supper, is very inviting. There always seems to be an eager group of customers inside during this timeframe.
Because convenience will always be in style.