In my uptown Toronto neighbourhood, the prevalent type of business to open in recent years is a cafe.
Almost every time I go for a walk, there’s another new cafe.
The offerings are very similar, gourmet coffee, fresh baked goods, and assorted take-out, gourmet, foods.
Also, every time I go for a walk one or more of these new cafe’s has closed down.
But, there’s one exception to this open-close cycle of cafes.
Near the corner of my street is a bright and always busy cafe. They offer a similar assortment of gourmet coffee, fresh baked goods, and various take-out, gourmet, foods.
This particular cafe also looks somewhat similar to all the others that have failed.
But there’s one difference. A seemingly small but huge difference.
This cafe stays open approximately two hours later than all the other cafes ever did.
Their bright lights beam out invitingly at just the right time of day — those few hours around twilight when tired commuters are coming home from work.
The convenience of having somewhere to stop on your way home, late in the day, to grab something for supper, is very inviting. There always seems to be an eager group of customers inside during this timeframe.
Because convenience will always be in style.
Comfortable life 😍
Hi Amanda,
I agree with Donna and also want to add that, it’s more like social media & email marketing where in order to maximize your ROI, you need to post your content and send out emails at the right time when your audience are sure to see and engage with with your content. But if you send out emails of social post when your target market are not there to interact with your content, you lost money and wasted effort.
In a similar way, all the other cafe’s have closed up because they failed to mater the selling tactic-timing. It is vital in all businesses.
Exactly! Those are excellent examples of how “Convenience will always be in style.” Thanks, Moss
Hi Amanda,
You live in my most favorite city! I used to go there frequently before I moved further east. But I miss it so. Getting back to the cafe. It is a great analogy for people in business, especially new bloggers and marketers. They will tell me that there are too many blogs online …. How will I stick out? My answer is always that there is enough to go around for everyone. People will gravitate to those who they get to know like and trust. Same goes here with the Cafe. Why would there be so many? Because each person has their own preference. Each person gets that know like and trust factor to go back again and again.
-Donna
That’s so cool you used to visit Toronto. I don’t run into people who have been up here that much.
I agree, you’re so right to tell new bloggers that there’s enough to go around. No one is the same and everyone’s uniqueness will build their own community. It just takes patience and persistence.
Thanks for dropping by Donna. Have a great day 😀