Yes, it’s true, details are important, especially in some circumstances.
What do I mean by that? Keep reading.
There’s a new Sushi Restaurant in my neighbourhood. One of a few new small niche restaurants that have opened recently.
When you walk past this one, everything looks comfortable and inviting.
The large open front window shows off the cozy cubicle seating and well-appointed wall art. A large, easy to read Menu, is posted by the front door, inviting passers-by to stop and scan the restaurant’s offerings.
A full take-out Menu is also available depending on your needs.
Inside, an efficient looking Waiter can be seen bustling around the well-stocked bar carrying a few classic and innovative looking cocktails on his tray.
No detail seems to have been overlooked.
As I walked by and took in all of these details, I was impressed and intrigued. My family all like Sushi so I reached for my phone to make a note of the Restaurant’s name.
I was more impressed by the fact that the Restaurant’s website URL was printed boldly on their front window.
But then all of my good impressions were crushed.
The Website address listed didn’t work. Nothing came up when I entered it into my phone’s browser, and even after searching I came up blank.
How did this place expect to run a profitable business, in our current digital world, with an incorrect or worse yet a non-existent Website name?
This detail was paramount. It could be argued that this one small error could make or break this Restaurant’s success.
Later, after much searching, I found the Site address, but I doubted that many would go to the efforts that I did.
How many customers had they lost?
Don’t let your Website fall into the 75% dormant category and lose business that is rightfully yours.
Remember to check all of those details, because the details are important.
How do you manage to stay on top of all the many details that are important in your business? Let me know in the comments if you like.