When you’re starting out, and you’re creating your business’s brand, you may be overwhelmed by the decisions required to develop your brand.
Decisions that will make you stand out from the rest. Choices that will drive your brand’s success.
What are “your” colours? What would be a cool Logo? What should your tagline be?
But first, you need to ask yourself a few crucial questions.
- What problem are you solving?
- What need are you fulfilling?
- Who are you helping?
- How are you unique from your competition?
- Who is your competition?
- What is your story?
- Why this?
- Why you?
- Why now?
Use the above questions to get started.
Take each question and write out everything you can to answer it. Then go back and pull the top points from each answer to create one paragraph per question.
Finally, review each section and form one summary sentence for each item.
Now you have a simplified, workable, starting point. The rest can now start falling into place.