Personalization versus Personal

personalization is algorthms

“Personalization is just algorithms talking.

Personal is people talking.”

– Amanda Ricks 2019

I included this quote in another post but I wanted to give it its own post because I got a lot of great feedback from it. so I created an updated version to share here.

Also, it fit in perfectly with a post about marketings need to be human, from my friend Mark Schaefer.

Thanks everyone for your great feedback!

Amanda