Perhaps the only way to get the social back in social media is to scrap the vanity metrics and enable the humanity metrics. -Amanda Ricks Just a quick quote to keep the social media juices going. Have a great day everyone. Take care.
Refunds can be a scary thing for small businesses. Offering guarantees and refunds can sometimes mean that a small business has a day of negative revenue or sales. But we need to rethink refunds and look at how they can actually positively affect our businesses. Not long ago, I signed up for a paid subscription … Read more
You could say that links run the web. Every time we create content on the internet, a link is created, and all of us use those links to give other people the directions to our content, website, and blog. We share links to informative, funny, and cool stuff. Links are the web’s pathways to things … Read more
For so many reasons, all of us, both as business people and from a personal perspective, need to find the best ways to secure our online privacy. Because internet privacy and security are, in reality, a contradiction. There’s no such thing. And with data privacy breaches coming to light almost weekly, everyone needs to … Read more
Dear Reader, Thank you for stopping by my blog and reading my content. I appreciate it and hope you found it interesting and informative. Please feel free to leave a comment on any post you read; my comments are always open. And apart from being polite, feel free to say as much or as little … Read more
When creating written content, SEO experts all agree that we need to create complete content. Our content should offer all information relative to the topic and or the keyword(s). But perhaps we need to keep in mind the full content conundrum, or problem. Rand Fishkin talked about complete or comprehensive content during a Moz White … Read more
The word, proven, is vastly overused in marketing. Perhaps it should be officially banned. As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing. What worked yesterday or today probably won’t work tomorrow. Right? This circumstance can be frustrating … Read more
Dear Restaurant Owner, I visited your restaurant the other evening. I’ve been meaning to drop by for a while, your bright and inviting sign has beckoned me each morning as I take my morning walk. So, with my date in tow, we decided to end the speculation and drop in finally. We were happy that … Read more