The problem with proven

nothing proven in marketing except change

The word, proven, is vastly overused in marketing. Perhaps it should be officially banned. As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing. What worked yesterday or today probably won’t work tomorrow. Right? This circumstance can be frustrating … Read more

Details Are Important.

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Yes, it’s true, details are important, especially in some circumstances. What do I mean by that? Keep reading. There’s a new Sushi Restaurant in my neighbourhood. One of a few new small niche restaurants that have opened recently. When you walk past this one, everything looks comfortable and inviting. The large open front window shows … Read more