The complete content conundrum

the complete conundrum header by amandaricks.com

When creating written content, SEO experts all agree that we need to create complete content. Our content should offer all information relative to the topic and or the keyword(s). But perhaps we need to keep in mind the full content conundrum, or problem. Rand Fishkin talked about complete or comprehensive content during a Moz White … Read more

The problem with proven

nothing proven in marketing except change

The word, proven, is vastly overused in marketing. Perhaps it should be officially banned. As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing. What worked yesterday or today probably won’t work tomorrow. Right? This circumstance can be frustrating … Read more