Knowing Your Niche.

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There’s a lot of information, and you could even say pressure online about the importance of knowing your niche. The consensus is that if you don’t know your specific niche how can you target your appropriate customer. This advice is sound, but it can be very hard sometimes to know your specific niche, especially if … Read more

Details Are Important.

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Yes, it’s true, details are important, especially in some circumstances. What do I mean by that? Keep reading. There’s a new Sushi Restaurant in my neighbourhood. One of a few new small niche restaurants that have opened recently. When you walk past this one, everything looks comfortable and inviting. The large open front window shows … Read more

Your Next Client Might Have Been That Person You Didn’t Follow.

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It always feels great when someone you respect and is in the same business as you, follows you back on social media. This kind of reciprocated following feels like you’re rocking your social media strategy. Right? But wait, it’s not that simple. In fact, your next client or customer might have been that person(s) you didn’t follow because … Read more

Working Together – Biz Quote.

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“We’re all working together; that’s the secret.” – Sam Walton A great quote for anyone and everyone in business. Even if you’re a solopreneur, we still need and rely on our various teams. I know I couldn’t do it all without my remote team. (Thanks, guys!)