Digital Marketing for People by People
Refunds can be a scary thing for small businesses. Offering guarantees and refunds can sometimes mean that a small business has a day of negative revenue or sales. But we need to rethink refunds and look at how they can actually positively affect our businesses. Not long ago, I signed up for a paid subscription … Read more
You could say that links run the web. Every time we create content on the internet, a link is created, and all of us use those links to give other people the directions to our content, website, and blog. We share links to informative, funny, and cool stuff. Links are the web’s pathways to things … Read more
Dear Reader, Thank you for stopping by my blog and reading my content. I appreciate it and hope you found it interesting and informative. Please feel free to leave a comment on any post you read; my comments are always open. And apart from being polite, feel free to say as much or as little … Read more
Dear Restaurant Owner, I visited your restaurant the other evening. I’ve been meaning to drop by for a while, your bright and inviting sign has beckoned me each morning as I take my morning walk. So, with my date in tow, we decided to end the speculation and drop in finally. We were happy that … Read more
Change tends to freak people out, and marketers are no exception. The outcry from the implementation of the GDPR is getting even louder as other new privacy standards like the new California Digital Privacy Law, and the European Copyright laws come into effect. On top of that social media platforms are now suggesting and making … Read more
I get asked this question frequently, “do I really need an email list?” In fact, I was recently talking to my friend Lisa Sicard about this subject. Many people swear by their email lists, but there are a few things you need to consider before embarking on creating one. But as a small business owner, … Read more
In my uptown Toronto neighbourhood, the prevalent type of business to open in recent years is a cafe. Almost every time I go for a walk, there’s another new cafe. The offerings are very similar, gourmet coffee, fresh baked goods, and assorted take-out, gourmet, foods. Also, every time I go for a walk one or … Read more
There’s a lot of information, and you could even say pressure online about the importance of knowing your niche. The consensus is that if you don’t know your specific niche how can you target your appropriate customer. This advice is sound, but it can be very hard sometimes to know your specific niche, especially if … Read more