So, what are Toxic Links?

You could say that links run the web. Every time we create content on the internet, a link is created, and all of us use those links to give other people the directions to our content, website, and blog. We share links to informative, funny, and cool stuff. Links are the web’s pathways to things … Read more

Don’t panic! The new data laws and hidden social media vanity metrics are a good thing

Change tends to freak people out, and marketers are no exception. The outcry from the implementation of the GDPR is getting even louder as other new privacy standards like the new California Digital Privacy Law, and the European Copyright laws come into effect. On top of that social media platforms are now suggesting and making … Read more

Do You Really Need An Email List?

do-you-really-need-an-email-list-by-amanda-ricks

I get asked this question frequently, “do I really need an email list?” In fact, I was recently talking to my friend Lisa Sicard about this subject. Many people swear by their email lists, but there are a few things you need to consider before embarking on creating one. But as a small business owner, … Read more

Knowing Your Niche.

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There’s a lot of information, and you could even say pressure online about the importance of knowing your niche. The consensus is that if you don’t know your specific niche how can you target your appropriate customer. This advice is sound, but it can be very hard sometimes to know your specific niche, especially if … Read more