Do You Really Need An Email List?

do-you-really-need-an-email-list-by-amanda-ricks

I get asked this question frequently, “do I really need an email list?” In fact, I was recently talking to my friend Lisa Sicard about this subject. Many people swear by their email lists, but there are a few things you need to consider before embarking on creating one. But as a small business owner, … Read more

Your Next Client Might Have Been That Person You Didn’t Follow.

amandaricks.com/next-client-might-be-person-you-didn't-follow/

It always feels great when someone you respect and is in the same business as you, follows you back on social media. This kind of reciprocated following feels like you’re rocking your social media strategy. Right? But wait, it’s not that simple. In fact, your next client or customer might have been that person(s) you didn’t follow because … Read more

Corrupt Influencer Marketing; The Debate Continues.

amandaricks.com/corrupt-influencer-marketing/

The topic of corrupt influencer marketing has become a heated subject. I’ve written about this topic myself in the past. Mark Schaefer recently wrote a post about corrupt influencer marketing. As usual, in Mark’s article, he offered an insightful perspective on this hot topic. Here’s a snippet. “In an article in the Wall Street Journal, (Unilever … Read more