Digital Marketing for People by People
You could say that links run the web. Every time we create content on the internet, a link is created, and all of us use those links to give other people the directions to our content, website, and blog. We share links to informative, funny, and cool stuff. Links are the web’s pathways to things … Read more
Dear Reader, Thank you for stopping by my blog and reading my content. I appreciate it and hope you found it interesting and informative. Please feel free to leave a comment on any post you read; my comments are always open. And apart from being polite, feel free to say as much or as little … Read more
I get asked this question frequently, “do I really need an email list?” In fact, I was recently talking to my friend Lisa Sicard about this subject. Many people swear by their email lists, but there are a few things you need to consider before embarking on creating one. But as a small business owner, … Read more
It always feels great when someone you respect and is in the same business as you, follows you back on social media. This kind of reciprocated following feels like you’re rocking your social media strategy. Right? But wait, it’s not that simple. In fact, your next client or customer might have been that person(s) you didn’t follow because … Read more
The topic of corrupt influencer marketing has become a heated subject. I’ve written about this topic myself in the past. Mark Schaefer recently wrote a post about corrupt influencer marketing. As usual, in Mark’s article, he offered an insightful perspective on this hot topic. Here’s a snippet. “In an article in the Wall Street Journal, (Unilever … Read more
Read about my strategy regarding sharing, from whom and why, as well as what I expect or hope for in return. Also, I thought I would add my general guidelines for following and friending people on Twitter and Facebook.