Digital Marketing for People by People
The topic of corrupt influencer marketing has become a heated subject. I’ve written about this topic myself in the past. Mark Schaefer recently wrote a post about corrupt influencer marketing. As usual, in Mark’s article, he offered an insightful perspective on this hot topic. Here’s a snippet. “In an article in the Wall Street Journal, (Unilever … Read more
It may seem that the word, influencer, is repeatedly used to refer to someone who is successful, knowledgeable, and an expert in their field of work. These days influencers are particularly sought after, admired, and respected in the marketing world. There are multiple ways that a person can be considered an influencer or expert, including, … Read more
Not long ago a couple of the latest lists of so-called, social media and marketing “Influencers” were published. Congratulations to all of the deserving influencers. These latest lists looked quite impressive because the authors had included backup information about the process and criteria used to create these bills of influence. Because there were data and calculations listed … Read more