It may seem that the word, influencer, is repeatedly used to refer to someone who is successful, knowledgeable, and an expert in their field of work. These days influencers are particularly sought after, admired, and respected in the marketing world. There are multiple ways that a person can be considered an influencer or expert, including, … Continue reading Your Social Media Content Is Being Filtered!
Not long ago a couple of the latest lists of so-called, social media and marketing “Influencers” were published. Congratulations to all of the deserving influencers. These latest lists looked quite impressive because the authors had included backup information about the process and criteria used to create these bills of influence. Because there were data and calculations listed … Continue reading Are Influencers Really Influencing Anything?