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Marketing – Amanda Ricks

Rethinking refunds

Refunds can be a scary thing for small businesses. Offering guarantees and refunds can sometimes mean that a small business has a day of negative revenue or sales. But we need to rethink refunds and look at how they can actually positively affect our businesses. Not long ago, I signed up for a paid subscription … Read more

The complete content conundrum

the complete conundrum header by amandaricks.com

When creating written content, SEO experts all agree that we need to create complete content. Our content should offer all information relative to the topic and or the keyword(s). But perhaps we need to keep in mind the full content conundrum, or problem. Rand Fishkin talked about complete or comprehensive content during a Moz White … Read more

The problem with proven

nothing proven in marketing except change

The word, proven, is vastly overused in marketing. Perhaps it should be officially banned. As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing. What worked yesterday or today probably won’t work tomorrow. Right? This circumstance can be frustrating … Read more

What Do You Do? The Magic Of Taglines.

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Do you think about how to tell people what you or your business does, in a fast, simple, but highly effective way? In our current fast-paced, blink and you’re gone, digital world, getting your message across is all the more imperative. Often we don’t get a second chance. Someone might see your website in a search result or … Read more