Knowing Your Niche.

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There’s a lot of information, and you could even say pressure online about the importance of knowing your niche. The consensus is that if you don’t know your specific niche how can you target your appropriate customer. This advice is sound, but it can be very hard sometimes to know your specific niche, especially if … Read more

Corrupt Influencer Marketing; The Debate Continues.

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The topic of corrupt influencer marketing has become a heated subject. I’ve written about this topic myself in the past. Mark Schaefer recently wrote a post about corrupt influencer marketing. As usual, in Mark’s article, he offered an insightful perspective on this hot topic. Here’s a snippet. “In an article in the Wall Street Journal, (Unilever … Read more

The GDPR And Net Neutrality Are Good Things. Here’s why.

I fully support the GDPR and net neutrality. I think that we need to fight and do whatever it takes to preserve and expand on everyone’s rights, privacy, and ability to express themselves without being pressured to create “loud” messages for the sake of getting more noise, attention or so-called success. Both the GDPR and net neutrality … Read more