Rethinking refunds

Refunds can be a scary thing for small businesses. Offering guarantees and refunds can sometimes mean that a small business has a day of negative revenue or sales. But we need to rethink refunds and look at how they can actually positively affect our businesses. Not long ago, I signed up for a paid subscription … Read more

So, what are Toxic Links?

You could say that links run the web. Every time we create content on the internet, a link is created, and all of us use those links to give other people the directions to our content, website, and blog. We share links to informative, funny, and cool stuff. Links are the web’s pathways to things … Read more

The complete content conundrum

the complete conundrum header by amandaricks.com

When creating written content, SEO experts all agree that we need to create complete content. Our content should offer all information relative to the topic and or the keyword(s). But perhaps we need to keep in mind the full content conundrum, or problem. Rand Fishkin talked about complete or comprehensive content during a Moz White … Read more

The problem with proven

nothing proven in marketing except change

The word, proven, is vastly overused in marketing. Perhaps it should be officially banned. As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing. What worked yesterday or today probably won’t work tomorrow. Right? This circumstance can be frustrating … Read more