Who You Follow On Social Media Does Matter.

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Everyone has been there. Someone new follows you on social media, you follow them back, and BAM the DM arrives with a link and message. This kind of situation proves that who you follow on social media does matter.   Apart from this type of behaviour being annoying it also puzzles me. Most times the … Read more

Your Next Client Might Have Been That Person You Didn’t Follow.

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It always feels great when someone you respect and is in the same business as you, follows you back on social media. This kind of reciprocated following feels like you’re rocking your social media strategy. Right? But wait, it’s not that simple. In fact, your next client or customer might have been that person(s) you didn’t follow because … Read more

Corrupt Influencer Marketing; The Debate Continues.

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The topic of corrupt influencer marketing has become a heated subject. I’ve written about this topic myself in the past. Mark Schaefer recently wrote a post about corrupt influencer marketing. As usual, in Mark’s article, he offered an insightful perspective on this hot topic. Here’s a snippet. “In an article in the Wall Street Journal, (Unilever … Read more