Don’t panic! The new data laws and hidden social media vanity metrics are a good thing

Change tends to freak people out, and marketers are no exception. The outcry from the implementation of the GDPR is getting even louder as other new privacy standards like the new California Digital Privacy Law, and the European Copyright laws come into effect. On top of that social media platforms are now suggesting and making … Read more

Who You Follow On Social Media Does Matter.

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Everyone has been there. Someone new follows you on social media, you follow them back, and BAM the DM arrives with a link and message. This kind of situation proves that who you follow on social media does matter.   Apart from this type of behaviour being annoying it also puzzles me. Most times the … Read more

Your Next Client Might Have Been That Person You Didn’t Follow.

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It always feels great when someone you respect and is in the same business as you, follows you back on social media. This kind of reciprocated following feels like you’re rocking your social media strategy. Right? But wait, it’s not that simple. In fact, your next client or customer might have been that person(s) you didn’t follow because … Read more

Survey Results: What People Think About Facebook And Social Media.

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The results are in from our survey asking you what your thoughts were in regards to Facebook and in particular the recent changes. Also, what is your favourite social media platform? First, thank you to everyone who participated. Your involvement is very much appreciated. I’d like to go over some background information about the survey … Read more