Don’t panic! The new data laws and hidden social media vanity metrics are a good thing

Change tends to freak people out, and marketers are no exception. The outcry from the implementation of the GDPR is getting even louder as other new privacy standards like the new California Digital Privacy Law, and the European Copyright laws come into effect. On top of that social media platforms are now suggesting and making … Read more

Who You Follow On Social Media Does Matter.

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Everyone has been there. Someone new follows you on social media, you follow them back, and BAM the DM arrives with a link and message. This kind of situation proves that who you follow on social media does matter.   Apart from this type of behaviour being annoying it also puzzles me. Most times the … Read more

Survey Results: What People Think About Facebook And Social Media.

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The results are in from our survey asking you what your thoughts were in regards to Facebook and in particular the recent changes. Also, what is your favourite social media platform? First, thank you to everyone who participated. Your involvement is very much appreciated. I’d like to go over some background information about the survey … Read more

Are Some Marketing Influencers Fake?

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Not long ago a couple of the latest lists of so-called, social media and marketing “Influencers” were published. Congratulations to all of the deserving influencers. These latest lists looked quite impressive because the authors had included backup information about the process and criteria used to create these bills of influence. Because there were data and calculations listed … Read more