When creating written content, SEO experts all agree that we need to create complete content. Our content should offer all information relative to the topic and or the keyword(s).
But perhaps we need to keep in mind the full content conundrum, or problem.
Rand Fishkin talked about complete or comprehensive content during a Moz White Board Friday.
Rand’s points included;
It has to solve a problem or answer a question by providing comprehensive, accurate, exceptional information or resources.
An example that Rand used is how an article about New York should include Brooklyn.
This effort to provide the most comprehensive information possible means we have a lot of very long information-rich content and articles posted.
This should be a good thing. But it’s not always the best.
The complete content conundrum;
- Comprehensive or complete content is actually content that feeds Google and the other search engines information for them to offer, therefore stealing what could have been a click through to your site.
- Complete content doesn’t build communities as well as content explicitly directed to your clients and customers.
- Complete content can come across as too stiff and devoid of a human voice.
- Full content can be TOO LONG and filled with stuff that doesn’t answer the searcher’s question. This situation means that your site visitors have to scroll through a lot of information that they don’t want to find the information they do want.
- Sadly, complete content is sometimes just the same information repeated over and over or in just a slightly different way.
I’m not knocking the value that complete content offers in SEO, but remember people prefer reading posts that directly answer their question and sounds like it was written by a real, approachable, human.
Maybe it’s time to relax and just write. Mix it up a bit, I bet your readers will love it!