The word, proven, is vastly overused in marketing. Perhaps it should be officially banned.
As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing.
What worked yesterday or today probably won’t work tomorrow. Right?
This circumstance can be frustrating as heck, but it’s a reality that all marketers need not only to accept but embrace.
There’s no point fighting it, instead, go with it.
And next time you see a marketer or marketing campaign saying, “proven” run because there’s no such thing as a proven anything in marketing.
5 thoughts on “The problem with proven”
Proven in any context irritates the hell out of me. You can only really disprove something.
Exactly! I should have included that point. Maybe I need to hire you as my copywriter! lol
Hehe. Sorry if I sounded a bit strident. Was typing on my phone which is so old I have to edit everything into just a few words. 🙂
No problem I didn’t notice anything. 😀
Excellent point. Sorry if I’m replying twice but my app is being wonky.
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