The problem with proven

The word, proven, is vastly overused in marketing. Perhaps it should be officially banned.

As we all know, the only thing that stays the same is change. This concept is even more accurate in the ever-evolving world of digital marketing.

What worked yesterday or today probably won’t work tomorrow. Right?

This circumstance can be frustrating as heck, but it’s a reality that all marketers need not only to accept but embrace.

There’s no point fighting it, instead, go with it.

And next time you see a marketer or marketing campaign saying, “proven” run because there’s no such thing as a proven anything in marketing.