They Don't Know It

People don’t know that they don’t know.

Think about that for a minute.

People are completely unaware of the fact that they lack information, expertise, insight. They are unable to understand that they don’t see the bigger picture. That there is a bigger picture, an alternative way or more to it.

People make decisions based on their knowledge and self-evaluated expertise.


If people don’t know that they don’t know, then most people are operating from a place of misinformation. A false feeling of having expertise. A mindset that is lacking all of the facts.

And they don’t even know it.

Note: This post is based on scientific evidence now called The Dunning-Kruger framework.