What Do You Do? The Magic Of Taglines.

Do you think about how to tell people what you or your business does, in a fast, simple, but highly effective way?

In our current fast-paced, blink and you’re gone, digital world, getting your message across is all the more imperative. Often we don’t get a second chance.

Someone might see your website in a search result or click on your social media profile briefly but what will they see that keeps them there for that extra second?

There are currently 200 million active websites online. That’s a lot of competition. Especially when you consider that most people will click off a site seconds after clicking on it.

Nothing immediately catches their eye or prompts them to stay. You want your tagline to make a difference. Right?

This problem is where the magic of taglines can help. And we all need all the help we can get. Right?

The following photograph is from a small real estate business in my neighbourhood.

What catches your attention first? If you’re like me, the first thing that stands out is, “WE SELL REAL ESTATE.”

I love the simplicity of this tagline.

In only a few words it says what this business does, boldly and precisely.

Think about it, nobody really wants a real estate broker; they want to know who will sell their house.

Or if they’re looking to buy a house, they want someone who knows about the most homes up for sale. In other words, someone who sells real estate.

A win, win, situation. Way to go, Michael Lowith and Jennifer Greenberg.

So, what about your tagline, or, as some call them, your slogan.

Keep in mind your tagline needs to;

• Be memorable.
• Resonate with your business and mission.
• Appeal to the senses NOT to logic.
• Differentiate your brand.
• Reflect your brand positively.
• Convey your brand message.
• Not be trendy or include industry jargon that the average person doesn’t know.

It may take a while to come up with your perfect tagline. Don’t feel pressured to create the perfect one right away.

Here are a few additional points from Bernadette Jiwa that may help inspire you;

• Does it communicate your intention?
• Does it stand for what you want to accomplish?
• Does it say what you do in a new way?
• Is it true?
• Does it create meaning?
• Are you making a promise you can keep?

As time goes on and you fine tune your business, it’s niche, focus, and specialty a tagline will present itself.

Just try and keep it specific but simple to remember. Long ones are too quickly forgotten.

For those of you who have a cool tagline how did you come up with it? Let me know in the comments; I’d love to hear about your inspirations.