Who You Follow On Social Media Does Matter.


Everyone has been there. Someone new follows you on social media, you follow them back, and BAM the DM arrives with a link and message. This kind of situation proves that who you follow on social media does matter.

A funny sign I saw on Twitter for no DMs.


Apart from this type of behaviour being annoying it also puzzles me. Most times the message attached to these links is offering social media marketing services of some kind. So, when this happens, I always shake my head and mutter, “why.”

I work in social media marketing, and it’s related field. So, why do people try and sell me the same services that I offer?

Or more specifically, why would I, who manage social media accounts need and want someone else to manage my account?

It just doesn’t make sense.

You might be thinking these new contacts just haven’t read my bio. But too often you’d be wrong. In the message, they will sometimes allude to something from my bio.

This type of person could also be using an auto response app. But either way, it’s not the best way to get new followers or specifically drive your business.

This situation brings us to a bigger question. Who are good people to follow on social media particularly when your goal is to grow your audience? Specifically, who are good Twitter people to follow?

For me, I always look at people’s follower to following ratio before I follow them. I know that people who aren’t following back the majority of their followers aren’t interested in making real connections.

This type of person is just trying to look more important by having a large number of followers. Which is very foolish because what’s the point in having hundreds, thousands, or hundreds of thousands of non-interested or engaging followers?

Neal Schaefer wrote a good post on Maximize Social Business about who to follow on Twitter.

Basically, Neal suggested that the best accounts to follow are ones with a 1:1 follower to following ratio. I agree with Neal’s suggestion although the ratio doesn’t have to be exact. It’s a generally good formula.

A ratio of 1 by up to 1.5 also works. But not more.

Neal also has a great article with some excellent tips on using Twitter Lists. I always use Twitter lists; they help make my time on Twitter much more streamlined and productive.

(Note: Neal mentions using Listorious, but that app is no longer available.)




As an additional social media side note, I’ll let you in on a secret. LinkedIn isn’t always the best place to find potential clients. For example, not one of my current long-term clients found me via LinkedIn!

Often on LinkedIn, I find that too many people are solely focused on themselves. For example, they can be too focused on just building up connections for appearances as opposed to finding prospective resources.

For this reason, admittedly, I haven’t put much effort into growing my LinkedIn account. One day in the future I probably will, when I’m ready to expand my business. But for now, I’m happy with my current networking arrangement.

It works for me, and that’s what counts. Always do what works for you too.

What’s your take on this subject? Have you found one network more beneficial or interesting? Let me know in the comments.

15 thoughts on “Who You Follow On Social Media Does Matter.”

  1. Hi Amanda,

    I agree with you that who you follow on Twitter does matter a lot. And Neal Schaffers tip of following those who have a follower ratio of 1:1 is great because it gives you 85% ~ 90% chances of being followed as well.
    And the ideas of of using Twitter list is phenomenal, as it helps you monitor what your competitors are tweeting. Twitter list is a useful tool every marketer must use because it also help you organizing tweets for reading and let you segment Twitter users based on their particular interests.

    • Thanks Moss, I appreciate you dropping by and offering your comment. I agree with your point the ratio mentioned increasing chances of being followed back. Anything that helps us grow our following and get the message out helps. Right?

  2. Hi Amanda, I tend to not like DM’s but I have to tell you – I have gotten job offers and clients through Twitter DM’s so I do read them now! I also have gotten a few offers on LinkedIn too. I do use LinkedIn and am upping my game there.

    I have to agree with though when I get those DM’s on Twitter from folks that offer the same thing, really? I shake my head as well.

    If I do send a DM to someone I usually tweet them with a warning to check it out, DM alert! I use them if I don’t have their email or if they prefer DM over email. I have a few friends that do.

    Love your info here and your blog is looking great. Happy Friday Amanda 🙂

    • Thanks for the compliment about my blog. I always appreciate your expert opinion.
      Yeah, I usually tweet someone if I DM them too. And I always appreciate it when others do the same for me.
      I’ve gotten most of my clients from Twitter but we usually connect via tweets first. And I do read all of my DMs but I just get frustrated sometimes with all the spam.
      Thanks for dropping by, Lisa. Have a great day.

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