I fully support the GDPR and net neutrality. I think that we need to fight and do whatever it takes to preserve and expand on everyone’s rights, privacy, and ability to express themselves without being pressured to create “loud” messages for the sake of getting more noise, attention or so-called success.
Both the GDPR and net neutrality support these objectives.
Our world both literally and digitally belongs to people, all people regardless of power or money.
Even business-wise, the best or most effective marketing and businesses put people, your clients and customers, first. People-first orientated work and communication will always outdo, triumph, and surpass.
Seth Godin made some very poignant points in a recent post about the GDPR.
“There are two ways to look at this.
- Lawyers and yield-maximizers can find ways to use fine print and digital maneuvers to get the same sort of low-grade tolerance and low-impact marketing they’ve always gotten. Industrialise interactions! The marketing machine at their organization has an insatiable appetite for attention, for data and for clicks, and they will skirt the edges to get more than their fair share.
- Realize that the GDPR is a net positive for people with something to say, something to sell or something to change. Because the noise will go down and trust will go up. Embrace this insight and you can avoid the hit and run low-yield spam that marketers have backed themselves into.” – Seth Godin
As for net neutrality, this video from Burger King explains it extremely well.
Trust is already taking a huge dive so shouldn’t we, all of us who don’t have ulterior motives do and support any and everything that will promote it?
Worth pondering, don’t you think?
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